Shaping skiing since 2002
4FRNT truly stands alone in the world of skiing. Like the ridges of a fingerprint, the personalities, talents and commitment of our team of professionals uniquely identify 4FRNT. We are a youth-oriented brand that is owned and operated by a core group of experienced athletes who are driven to propel the emerging state of freeride skiing. Armed with first hand knowledge of our sport and our industry, we are helping to change the face of skiing forever. Through years of hard work, blood, sweat, and tears we have established a company that embraces our riders talents and utilizes their knowledge through state of art engineering and testing in the best terrain and ski manufacturing facilities on the planet. The result is a portfolio of products that allow skiers of all ages and abilities to enjoy their time on the hill more than ever before.
4FRNT is owned by our team of professional athletes, and all of our pro riders develop their own signature model skis. Each pro is 100% involved in his model's construction, from the initial shapes and cores to the final top-sheet and base graphics. We are the only ski company whose professional riders have the absolute power to control and maintain the construction, graphics and performance of their skis.
The 4FRNT brand will always remain committed to our mission: to produce the highest quality products, utilizing only the richest raw materials, designed by true professionals. The components found in our skis are the finest materials available. We select only the best wood cores, the most durable plastics, and the strongest edges. Our quality control and attention to detail along with our unflinching commitment to our sport makes 4FRNT one of a kind.
4FRNT is a project we started to form leadership within the ski community. It began in 2002; during a period when Freeskiing was becoming established yet the products on the market struggled for direction. We set out to assemble a company that embraced the talent and knowledge of professional skiers. The mission was to attract the sports best riders, provide a platform for them to design signature products and by result, become leaders in the sport and progress the state of Freesking. Entering our thirteenth year, we have matured in our design for both signature and general 4FRNT branded products yet remain committed to our core values and our enduring commitment to our mission statement.
Skis, Bindings, Poles, and Apparel.
