Davines is an Italian high-end hair care brand distinguished by their innovative approach to beauty through pioneering products and projects.
Since creating their first haircare products in 1993, Davines has been steadily evolving into an international
'Beauty will Save the World'
Davines was founded in Parma, Italy in 1983. Today, Davines creates and distributes quality, eco-friendly products to over 60 countries around the world!
Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit. Quality to us means having the freedom to create the best products with careful attention to and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. It also means quality of life for our staff, partners and consumers.
Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We have a love of all things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.
At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connect with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.
Sustainability - in regard to our commitment to minimizing the impact our activity has on the environment, and not compromising the quality or quantity of natural resources today or tomorrow.
Sustainability - in regard to our privileged and respectful use of natural ingredients enhanced with cutting-edge cosmetic technologies and an artisanal, handcrafted spirit. Through this distinctive approach we strive to rigorously guarantee the effectiveness of our products and the safety of our customers.
Sustainability - in regard to “freedom of creation” and expression, a way of being we share with anyone who is involved with the company and the respect we have for their individuality and integrity. Our plans reflect our joy and honour in creating formulas, services, and systems beyond current economic, qualitative or conceptual limitations. Our decisions are led more by “intuition” than “calculation”,
and by a dynamic pioneering spirit that guides us to avoid the mainstream and to tirelessly explore ideas beyond trends. At Davines, every idea is born free and then developed with authenticity in harmony with our values.
Sustainability - in regard to “ethics”. The word “ethics” in ancient Greek means “house, shelter, lair”. Inspired by this definition, we work to make our professional environment feel more like a home. And we strive daily to imbue this collective home away from home with an ambience and spirit of well-being, a place where it is possible to develop oneself and create sincere relationships with others both in and outside the company, on a multicultural level and with an inclusive philosophy.
Ranges distributed in South Africa:
Naturaltech (offers solutions for hair problems)
Essentials (everyday products)
Alchemic (pigment products)
More Inside (styling products)
A New Colour (ammonia-free permanent colour)
Mask (permanent colour conditioning system)
L'Art Decolor (cream-gel containing emollient agents and pigments)
Reviews, get directions and information Davines South Africa.
