Music- Urban-Lifestyle
De Joint Pub & Grill is as diverse as the vast continent of Africa itself. Combining excellent House Music, Beverages and various type of good food, the freshest ingredients, the friendliest service and the best dining experience possible, we offer the best in House Music, Beverages and various type of good food including chesanyama. Chesanyama Zulu slang expression for ‘buy and braai’, has been traditionally practiced in African culture for years. These days, more and more folks are doing what Africans have traditionally done in their free time and it has evolved into a heritage symbol: grilling good old meat, aka chesanyama. Chesanyama, a traditional buy-and-braai concept that started in South Africa’s townships, has taken off among the South African middle class. The offerings added formal bars, music performances and car washes, catering to those who want to while away the afternoon in a convivial environment. As a favourite hangout spot for up-and-coming professionals and South Africa’s emerging middle class, the venue will become ideal for networking sessions where business deals are frequently discussed and brokered. From the outset, the Celes will strive to ensure that the very best service is provided, ensuring that the customer’s needs are met at all times.
De Joint Pub & Grill was founded in August 2016. It all started with the idea of a place which people could regard as a home-away-from-home, be it during working hours or time to have fun in the evening or the weekend. Many would ask why, but that's the whole Idea of bringing back the vibe and creating a place where people not only enjoy good soul food and soul music. De Joint Pub & Grill uniqueness lies in offering value-for-money, top quality food, combined with special blends of spices, ensuring tantalising flavours that appeal to all palates and good music. The creative image, standardisation of products and adherence to cleanliness serve as the franchise’s main competitive advantages. The customer base is comprised mostly of the Black community, but also has great appeal to all cultures.
The primary business goal of De Joint Pub & Grill is to be at the forefront of JOB CREATION, which is essential in our communities to assist in our country’s economic growth. In addition, we are determined to build a brand that can compete with the key industry players who are currently dominating the entertainment industry. De Joint Pub & Grill brand will be divided between the Butchery/lounge and fast food franchises. The fast food option serves as a take away franchise and the butchery/lounge provides a sit-down restaurant that is combined with a social event with live music and all the trimmings of an outdoor restaurant.
