DNA offers something truly unique: a temporary 3G digital taxi TV and taxi wrap combination, anywhere in South Africa.
DNA offers the ability to market to a business’s local area audience on a daily basis within consumers’ everyday environment, with 100% advertiser exclusivity!
DNA offers something truly unique: a 3G digital taxi TV and taxi wrap combination, geared for Local Area Marketing. The screens and the wraps are placed in minibus taxis anywhere in South Africa and then removed after the campaign closes.
Each taxi is selected for routes within the advertiser’s Local Area Marketing footprint, or regionally or nationally within South Africa. This can be within a town, a township, a metro, a province or across the country.
The advertiser has total exclusivity on the digital screen as well as the taxi wrap, offering unprecedented marketing exposure and cost effectiveness.
No clutter, no competitive advertising, no confusing messages to the captive local area audience.
Whether a Mom and Pop shop on the corner or a retail chain of stores nationwide, DNA can offers full customized coverage on a business’s Local Area Network, or regional coverage or national coverage, or a strategic combination of all three.
DNA offers a full service: they will wrap the taxis, install the digital units, create advertising and content, digitize and upload the content and track the campaign. At the end of the campaign DNA will remove the wraps and remove the digital screen units.
Taxi TV and Billboards combination
Taxi billboards
Vehicle branding
Signage
