Helping people to achieve optimum wellness & a sense of wellbeing, through the distribution of superior, natural, wholesome, organic and bio‑friendly foods
Nature’s Choice traces its roots back to 1985 when the company was founded as the retail arm of the Natural Health Foundation. The Foundation is a legally-constituted not-for profit organization dedicated to public health education. Since 1989 the company has operated as an independently registered Closed Corporation.
From humble beginnings, the company has experienced tremendous growth. Nature’s Choice is presently Africa’s largest and South Africa’s leading health food distributor – with over 500 outlets & stockists throughout South Africa, Africa, and a growing number of trading partners overseas.
Thanks primarily to company sponsored health education initiatives, and to increasing coverage of health issues in the media, products that once appealed to only the dedicated health enthusiast are now finding their rightful place in the kitchens of the population at large.
Growing awareness of health issues in South Africa and throughout the world will ensure that the health food industry experiences marked and sustained growth in the decades ahead. Industry analysts have long predicted that health foods will be one of the fastest growing segments of the food industry – world wide. These predictions are now coming true.
Range of 700 products across a broad range of food groups, from wholefoods to nutritious and health-giving beverages.
"Nature’s Choice carries the most extensive range of wholefoods and has been trusted since 1985 for bringing our consumers the best quality."
