Welcome to the HOME OF RED a fresh, bold and cutting edge agency with experience in delivering successful youth communications for major brands
Redlife understands the dreams, needs and view of today’s Youth in terms of lifestyle and trends.
Redlife Youth Marketing is an agency that specialises in connecting brands with teens and young adults through research, strategy, event marketing, design promotion (in-store, outdoor, experiential promotions) and lifestyle marketing.
We at Redlife “RE- IMAGINE” our clients brands through the eyes of the younger audience, we positively exploit brands and position them in the best youth market bracket.
We focus on the following youth brackets
• (Teen marketing) Redhearts (17-22) - Self conscious, early adopters and like to try new things
• (College 2 office space) Redheads- (23-29) – Impulsive buyers, looks for quality, aware of attributes and benefits from brands
• (Young adults) Redults-30-35 – loyal buyers, they very aware of what works for them and only choose what fits the Redlife social class
To build a team of extremely talented people that produce creative, fresh and groundbreaking ideas in the industry. To be recognized globally for consistency and excellence.
• Street and mobile advertising
• Promotional tours
• Buzz building campaigns
• Experiential marketing
• Brand ambassadors
• Non traditional marketing
