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Edit Business | Veselka
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Story Veselka is a Ukrainian 24-hour restaurant in New York City’s East Village.It was established in 1954 by post-World War II Ukrainian refugees Wolodymyr and Olha Darmochawal and is one of the last of the many Slavic restaurants that once proliferated the neighborhood. A cookbook, published in October 2009 by St. Martin’s Press, highlights more than 120 of the restaurant’s Eastern European recipes.A sister restaurant, Veselka Bowery, on East 1st Street and Bowery, opened in November 2011.HistoryIn 1954, the Darmochwals purchased a candy shop and newsstand at Second Avenue and East 9th Street in New York City in an effort to help the Ukrainian Youth Association purchase the building that housed its headquarters. Wolodymyr Darmochwal gave this venture the moniker ‘’Veselka’’ – the Ukrainian word for rainbow.In 1960, Darmochwal combined the candy store and newsstand with an adjacent luncheonette.In the following years, as the East Village became known as the Haight-Ashbury of the east coast, Veselka became a social center for a cross-section of the community that included old-world tradition and new-world counterculture."EST. 1954For sixty-eight years, customers have crowded into Veselka, a cozy Ukrainian coffee shop in New York City's East Village, to enjoy pierogi, borscht, goulash, and many other unpretentious favorites. Veselka rainbow in Ukrainian has grown up from a simple newsstand serving soup and sandwiches into a twenty-four hour gathering place without ever leaving its original location on the corner of East Ninth Street and Second Avenue. Veselka is, quite simply, an institution."
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