Fundamentally Toys

Great selection of toys for a variety of ages and needs. The Christmas items were 50% off which is nice. There was a lot of books and activity item stuff. The wrapping paper is varied too-I could see myself coming here and getting toys wrapped for all occasions. This has been at the rice village for years and I hope for it to stay for many more!

Was looking for some toys for my grandson’s birthday and I found a couple of really cute items plus some intuitive books. Staff is friendly and helpful. Super added bonus is free gift wrap!!

We love this store. They have games and toys you can experience in store. And free gift wrapping! I did all my kids birthday party gifts for the next two months and they are all wrapped and ready to go! Lots of games, puzzles, books, stuffed animals, outside toys, and Legos!

Hello my mom has taken me to this place since i was a little baby and i jsut went yesterday after we moved it has been 6 years and let me tell you this is the most magical best nolstalgic place ever, especially during christmas time!!! im so glad it survived covid and the staff are so awesome and nice!!!!! even when im a little bigger it is still so magical. I really really love the princess dresses they had!! My favorite was the purple one i wish i could go back and get it maybe for christmas Lol. this place is for little kids and big kids they have stuff for everybody

Toys for every interest! Such a cool place. Convinced my friend to wander around for a bit. Something for every age, passing interests, and inquisitive natures. A great spot to find gifts without a doubt. Nice staff from what I could tell. Clean and well organized. Luckily I told myself it was a window shopping day only or I could've dropped a heck of a pretty penny in there.

They have more variety of toys than they had about 6-8 months earlier. That is a good change. They have a great location and maybe need to add more things for different age groups to make it more interesting.

Was super excited to visit this store but was quickly disappointed by the terrible customer service. Not myself or anyone else who entered the store after me was greeted. Two store employees were present and walked past me in silence. This store carries great brands and I wouldn’t have minded paying an up charge to support a local business but if I’m going to get the same attention I get from making a few clicks on Amazon for the same product $5 less and get it delivered to my front doorstep that’s what I would much rather do! Word of advice to this place acknowledge your customers presence they are the reason you are in business!!

Perfect independent neighborhood toy store. They have a great selection of current toys, staff that always has suggestions, and free gift wrapping. We never go anywhere else for a kids birthday gift.

Great toy store in Rice Village. Keith and Sue Ann were very helpful. After helping us find the appropriate gift per age for each grandchild they gift wrapped them without any additional charge!

I needed a birthday gift for the next day. I went in right before they closed and within 5 minutes found what I think I needed. They offered to gift wrap it and saved me time. They have good variety of toys. The staff is helpful.