The Araca Group

About

Igniting the live entertainment experience!

Story

Founded in 1997, The Araca Group is a vertically integrated theatrical production and brand activation company, with over 250 dedicated employees and offices in New York, Los Angeles, Las Vegas, London, and Sydney.

Araca works closely with both new and established theatre, music, film and television studio partners to galvanize their brands – whether a new Broadway musical, arena music tour, or studio e-commerce web store. Each activation is carefully tailored to support an artist or brand’s marketing strategy, facilitate their audience’s engagement, generate significant income, and ultimately, ignite the entertainment experience.

As theatrical producers, our mission is to create entertainment that is artistically compelling to our audience and financially successful for our investors.

As brand activators, our mission is to support and enhance our partners’ brands; and excite and engage their audiences by delivering the highest quality products through innovative and strategic distribution channels.

Mission

As theatrical producers, our mission is to produce entertainment that is artistically compelling to our audiences and financially successful to our investors. As screen printers and merchandisers, our mission is to design and manufacture singular, fashionable products that generate significant profit for our clients while supporting their marketing strategies throughout the world.

Products

We soon established a reputation as a leading theatrical production company. Our inaugural Broadway undertaking, the critically acclaimed Urinetown The Musical!, received dozens of major awards including three Tonys.
Next came the hit Broadway premiere of Terrence McNally's Frankie and Johnny in the Clair de Lune starring Edie Falco and Stanley Tucci. The Araca Group co-produced the blockbuster new musical Wicked, with continuing productions on Broadway, across the nation and around the world.

Recent Broadway credits include productions of Arthur Miller's A View from the Bridge starring Liev Schrieber and Scarlett Johansson, Lend Me a Tenor starring Anthony LaPaglia and Tony Shalhoub, and the '80's rock musical Rock of Ages.