The mission of Better Business Bureau is to be the leader in advancing marketplace trust.
Submission rules: http://www.bbb.org/rules.
The mission of the Better Business Bureau is to be the leader in advancing marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public.
To be the leader in advancing marketplace trust.