Women's boutique in the heart of Beverly Hills. Boulmiche is the store where "Pretty Woman" was filmed at. Always the best, latest and coolest clothes.
Boulmiche has been a beacon of trendy, fashionably forward clothing in Beverly Hills, California for women since 1973.
Boulmiche became embedded in American’s cinematic memory in the famous Pretty Woman “snubbing scene” filmed inside the store itself. Vivian Ward/Julia Roberts was snubbed by the salespeople (who were actors of course... not our staff), and then came back to tell them that they made a "Big mistake! Big! Huge!".