An annual business case competition for undergraduate business students from across the Maritimes.
To provide the business students of Maritime universities the opportunity to demonstrate their analytical skills in an environment of collegial competition.
To highlight the importance of case studies to the comprehensive education of business students.
To promote the use of case studies focused on Atlantic Canadian organizations, written in Atlantic Canada. (This goal is more of a ‘best efforts’ one, in that its success is *very* dependent upon the availability of such cases).
