Posts by graduate assistant Anthony Priore (Anthony) and Prof. Robert Healy, III (reh3).
The Duquesne University Media department empowers students to become effective and thoughtful civic communicators in a wide variety of media.
Posts by graduate assistant Anthony Priore (Anthony) and Prof. Robert Healy, III (reh3).
Listed below are the four majors offered in the Duquesne University Media department.
- Digital Media Arts (Multimedia Development or Web Development concentration)
The Digital Media Arts major consists of two concentrations: Multimedia Development and Web Development.
Digital Media Arts - Multimedia Development
Multimedia is the skillful merging of computers, creative talent, programming, asset management, the use of advanced software for the creation of digital sound, video, 3-D modeling and animation, design principles, and project management. The major focuses on new media, the organization and display of information, and the development of interactive applications. Students are free to pursue their creative, artistic talents or their desire to aspire to the more technical component of multimedia development. Graduates find employment in media writing, web design, web application development, instructional design, 2- and 3D-modeling, animation, and graphic design.
Digital Media Arts - Web Development
The Web Development concentration allows students to pursue a design and usability approach to web development or a more technical programming approach. The design approach is the study of graphic design and interface usability for the development of attractive and functional web pages. The technical approach focuses on programming languages for the web, database applications and other server technologies to build web-based applications. Graduates find employment in web design, web-based training, website management, multimedia-based internet applications, and many other technology-related positions.
- Multiplatform Journalism
Duquesne University's Multiplatform Journalism curriculum prepares students to work as multimedia journalists across a wide variety of platforms, from online news sites to traditional print and broadcast outlets. Today's journalist must be multifaceted. A reporter at an online news outlet might, in a single day, shoot video, produce an audio story and write several iterations of a story for a website and social media sites such as Facebook and Twitter. Conversely, a reporter at a broadcast station or cable outlet might produce both visual and written versions of a story. Multiplatform Journalism equips students with the knowledge and skills to produce content for any platform and allows them to seize opportunities as new platforms emerge. In this program, you'll learn to interview, research, report, write, shoot and edit audio and video, create graphics, and master social media.
- Public Relations and Advertising
The Public Relations and Advertising major consists of two concentrations: Public Relations, and Advertising.
Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies. Working with a departmental mentor, students may emphasize either public relations or advertising or choose and integrated approach to both.
- Sports Information and Media
This Duquesne Media undergraduate program, starting in Fall 2017, is a 33-credit major (or an 18-credit minor or 15-credit certificate) that prepares students for careers in sports media and/or public relations, including the sportswriting, sportscasting and job-rich "sports information" fields, among others. This is an ideal program for a university with NCAA Division I programs inside a major league sports city.
"Sports information" is the term most commonly used to refer to public-relations work done on behalf of college athletics departments nationwide. At the professional-sports level, the term is also known as "content," "media relations," "communications" and/or "public affairs," among other names. Students in this program would be prepared to work under those titles, as well.
Click on the following link to learn more about the majors offered:
http://duq.edu/academics/schools/liberal-arts/academic-programs/duquesne-media-department/undergraduate-programs
Listed below is information about the Duquesne University Media department's master's program.
The master's degree in Media Arts and Technology enables students to navigate technological, cultural and economic opportunities in the fields of multimedia design, development, and management. Students can immerse themselves in the production aspects of these fields or choose a course of study that emphasizes management and strategy in this 36-credit program. Our three program concentrations include Digital Media, Web Design and Development, and Media Management.
Some of our M.S. students are recent college graduates seeking to enhance their career options, others are in mid-career seeking to advance in their chosen fields or prepare themselves to cross over into new fields. Our instructors are leading scholars in media but also possess significant professional credentials and provide real-world, hands-on learning environments so that students understand the larger contexts of their work, possess the technical proficiency to excel at that work, and are positioned to seize opportunities as media technologies and industries evolve and change.
Click on the following link to learn more about the master's program:
http://duq.edu/academics/schools/liberal-arts/academic-programs/duquesne-media-department/graduate-programs
We are Thinkers, Doers, Designers, Strategists, Storytellers.
The Duquesne Media department (formerly known as the Journalism and Multimedia Arts Department) is home to majors in Multiplatform Journalism, Strategic Communication in Public Relations and Advertising, Digital Media Arts, and Sports Information and Media.
Our students are thinkers and doers. They are strategists and storytellers. Our department is portfolio-oriented, and students venture into the professional world with tangible proof of their accomplishments, skills and potential, not just a transcript. Our students have worked as interns with every major media organization in western Pennsylvania, including The Pittsburgh Post-Gazette, Pittsburgh Magazine, all four network affiliate broadcast stations, leading companies in strategic communication, such as Brunner and Elias/Savion Advertising, as well as the Pittsburgh Pirates, Steelers, Penguins and Riverhounds.
Duquesne Media Public Relations and Advertising alumni oversee media strategy and production for the Pittsburgh Penguins, UPMC Healthcare, the National Football League Players Association and Edelman Worldwide.
Duquesne Media Journalism alumni work as reporters and editors at leading local news organizations, including National Public Radio.
Duquesne Media Digitial Media Arts alumni design and develop web strategy and web applications for firms such as American Eagle.
Duquesne Media's Sports Information and Media program begins in Fall 2017.
