We celebrate the beauty of ambition and we believe in proof, not promises.
Hi, it’s Liz Arden, your Elizabeth Arden insider for all things beauty. Always inspired, always making a mark.
The Elizabeth Arden mission, inspired by the spirit and vision of our founder, is to fulfill the total beauty needs of women around the world. We believe in fostering an enduring connection to our consumers by offering luxury, service and expertise. We keep the beauty experience fresh and relevant with a portfolio of technology-driven skincare, trendsetting makeup and distinctive fragrance brands. We look to the future from the strength of our history, anticipating women’s changing needs and universal desire for beauty.
“To be beautiful is the birthright of every woman.” – Elizabeth Arden, 1916
The company's brand portfolio includes Elizabeth Arden skin care, such as the iconic Eight Hour Cream, Prevage anti-aging formulas, Ceramide and Visible Difference, as well as color, including Beautiful Color, Color Intrigue and Ceramide. Elizabeth Arden’s fragrance products include Red Door, Green Tea and Pretty, along with celebrity fragrance brands, such as Britney Spears, Elizabeth Taylor, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Ed Hardy, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand, Rocawear and True Religion; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.
