G & B is the exclusive NorthEast Distributor for Avet Reels, Sales Representatives for FINS, NS Industries /Black Hole Rods and KIR Apparel.
G&B Fishing Systems has successfully been bringing brands to market since their inception in 2002. It was in this year that we signed up with a relatively unknown reel company. Avet Reels had a strong brand presence on the West Coast, yet the East Coast was not familiar with the brand. As a matter of fact, hardly anyone had knowledge of G&B, so we began to work the streets with a strategic marketing campaign that quickly penetrated the East Coast market and helped make Avet and G&B a name of quality.
With the Avet success, other West Coast brands started looking for more visibility on the East Coast. G&B became the company to go to if you were looking for more market share on the East Coast. Now, successful brands like Seeker Rods and KIR apparel share in our successes, and are gaining more market share from the relationships that were forged at this time.
Looking to extend our portfolio, we teamed up with Stingofish in 2009. Stingofish came to us with a strong product line but with no brand presence, and was looking for a partner to bring them to life in the fishing industry. We started off slow, building the brand’s awareness with targeted marketing strategies. Placing the product in a few key retail shops, Stingofish started to grow, and their products are gaining more and more recognition.
