The Greater New Orleans Hotel & Lodging Association is a membership-based, not-for-profit association representing the local hotel and lodging industry.
The Greater New Orleans Hotel & Lodging Association shall involve itself in the following activities to achieve its stated mission:
Education
The Association conducts educational programs at all levels of hotel operations as required by the membership’s most current management and staffing needs. The Association also supports the Howard Goodman Educational Fund & the Greater New Orleans Hospitality Education Foundation; the University of New Orleans HRT Program, the Delgado Community College Tourism Program and High School Travel & Tourism Academies, both financially and through an advisory capacity. The Association provides seminars as needed identifying current, pertinent topics for the betterment of the industry and the improvement of employees.
Legislation
The Association represents member interests at City/State/Federal levels by creation of favorable legislation or defeat of unfavorable legislation. It also maintains professional/personal relationship with political representatives to facilitate the advancement of member interests through political channels.
Communications
The Association provides for an exchange of ideas and disbursement of information through printed matter, electronically, and through scheduled meetings.
Operation/Productivity
The Association conducts appropriate survey and informational gathering activities necessary to provide management with adequate decision making tools; it identifies new services which could be rendered to members to increase profits and operational efficiency, and expands services to assist multiple disciplines within the industry at the department head level as well as management.
Marketing
The Association undertakes those marketing activities deemed necessary by the membership to improve their business climate. It also monitors and supports the activities of the New Orleans Tourism Marketing Corporation, the Ernest N. Morial Convention Center, and the New Orleans Metropolitan Convention and Visitors Bureau; providing input and direction which improves the potential for successful results. The Association fosters a relationship with all marketing entities (Aviation Board, Jefferson Parish, Pontchartrain Center, Alario Center, etc.) so as to maximize all efforts for business development.
Civic/Professional Relations
The Association strives to create a positive professional image of the lodging industry to the community. It assumes an active, visible role in community issues as deemed appropriate by the membership, and maintains active professional cooperative relationships with all business/tourism entities. The Association works with local/regional/national media in representing the industry in a professional manner.
Crime Abatement
The Association publicly and financially supports efforts of the NOPD and the New Orleans Police Foundation to continue the reduction of crime in our community. It maintains vigilance in the support of law enforcement and homeland security, and heightens awareness within the industry and community of the need for full support in this area.
Issue Responsiveness
The Association is responsive as a troubleshooter on behalf of the industry to minimize criticism, maintain business levels, and foster public awareness and understanding. It also works with those industry organizations necessary to maintain or secure groups or special events which need special care above the industry norm.
The Greater New Orleans Hotel and Lodging Association is a membership-based, not-for-profit, private association representing the hotel and lodging industry in the Greater New Orleans area. GNOHLA is devoted to representing the rights and interests of the New Orleans hospitality industry through education, political action, communication, and marketing; for providing member benefits that improve the financial position and public awareness of its members; and for supporting strategic alliances to promote the value of New Orleans tourism and travel.
