Don't get left behind in the digital age. Learn digital marketing strategies, analytics, and channel planning online from UIUC.
A series of MOOCs (Massive Open Online Courses) from the University of Illinois at Urbana-Champaign
Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
Delve in detail into the factors that shape consumer behavior and customer responses.
Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.
Perform data analysis and visualization techniques to extract useful information for strategic decision making.
The Digital Marketing Specialization is part of the University of Illinois iMBA! Learn more about this innovative new program at https://www.coursera.org/course/imba and http://onlinemba.illinois.edu/.
Our course will review the foundations of marketing (i.e., production, promotion, placement, and price) and discuss how these foundations are being shifted by the rise of new digital tools. We'll employ a variety of learning techniques, including video lectures, case studies, and interviews with both digital experts and digital consumers. Our learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities, such as offering new product ideas to Starbucks, buying books where you name your own price, and designing your own 3D printable products. I hope you will join us in this experience.