Kid's World was an amusement park along the boardwalk on Ocean Avenue in Long Branch, New Jersey, United States.HistoryIn 1985, six years after developers Pat Cicalese and his business partner Carmen Ricci purchased the Long Branch Pier across the street that they had been leasing since the year prior to the purchase, Cicalese rethemed the pier, the pool, the Bumper Boats, and the waterslide as Kid's World, inspired by Sesame Place in Langhorne, Pennsylvania .Many of the rides from years past had been replaced by this time by new rides, but the park still drew adults. The famous Haunted Mansion that started the revamp of the pier in 1978 remained as part of Kid's World. Kid's World also featured an attraction based on the popular children's program Romper Room. The park was heavily advertised on TVO in New York and New Jersey. The previous advertisements for the pier were mostly geared towards the Haunted Mansion, but when the Kid's World concept was introduced, the advertisements were toned down to something more family friendly.Fire and closureOn June 8, 1987, at around 3 pm, a fire broke out at the McDonald's at the end of the pier. The fire quickly spread throughout the pier, despite efforts by the Long Branch Fire Department to save it. After the fire, all that remained of Kid's World were the water attractions across the street from the pier. However, after the fire, business had slowed down, so the rest of Kid's World closed down for good at the end of that summer.
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