loveitlauran is a Southern California based boutique with a comfy, casual, boho chic vibe. With sunsets in the backdrop, our clothes represent the mood of the modern woman who loves to play with her fashion personality. Owner Lauran O’Brien began her career life in hairdressing and became an International Trainer for John Paul Mitchell Systems. As a hairstylist and clothes stylist for runway and hair shows all over the world, and with an education in Clothing Selection and Design, she dreamed of a day when her love of both fashion and hair would merge. We can’t wait for you to experience the flirty and fun vibes of our clothing and the guilty pleasure of just being a girl. loveitlauran was created for the trendsetter, the free spirit, and the wanderer, the girly girl, the curvy, the straight, the mom, and the daughter...because everyone deserves to feel beautiful.
