Maddie & Izzy is a store created by moms with the idea of keeping our kids cute forever. As we looked around at clothing offered for children today, we noticed it was lacking in style and age appropriateness. Many stores have turned to mainstream cartoons or clothing that looks beyond the age of children. We look to the past while keeping up with the trends and style of today to come up with classic, wholesome children's clothing. Keeping with our Southern roots, we design boutique and heirloom style clothing with affordable pricing. Each item is handmade with love for the ones you love most.