The Master Florists Association was incorporated in 1952.
The Master Florists Association was incorporated in 1952. The goals of the association are to promote the sale of flowers and related products; to encourge better business methods and uniform trade practices between growers, wholesalers and retailers.
Members of the Master Florists Association represent all facets of the industry. Although membership is open to anyone engaged in the floral trade in Northern California, it is primarily a Bay Area association. A president, vice president, and treasurer are elected every two years. There is also a Board of Directors consisting of the officers and other members, which includes retailers, growers, wholesalers, and educators. A full-time executive secretary maintains all records and treasury accounts, and helps to coordinate association activities.