Department of Food Marketing, Masters of Science program
A full-time, research-based Masters of Science in Food Marketing. The program is designed to be completed in one year and designed for students interested in pursuing a PhD in food policy, agricultural economics, agribusiness or marketing.
What is needed to apply?
1. Completed Graduate Application Online Application Form. (Available at http://www.sju.edu/academics/cas/grad/admissions/apply.html)
2. Official sealed transcript(s) of undergraduate/graduate coursework.
3. Personal Statement: a letter of intention outlining one’s professional goals and educational objectives for attending the university.
4. Two letters of recommendation.
5. Resume.
6. Any additional documents as required by your program. Please refer to the "Admission Requirements" section on your program's website.
7. $35 application fee*.
8. International students, please see additional requirements listed under the International Applicants section.
*The $35 application fee will be waived for all applicants that attend a Graduate Studies Open House and complete the online satisfaction survey or are SJU alums. Applicants will receive an email with a link to pay their application fee approximately two days after submitting their online application.
Application Deadlines?
Saint Joseph's University operates on a rolling admissions basis for graduate applications. This means that documents can be submitted to the Office of Graduate Operations at any time throughout the year for admission consideration. However, due to time constraints and availability of appropriate courses, we suggest that applicants complete their applications as soon as possible to ensure timely review of their application. Please do not hesitate to contact our office, Graduate Arts and Sciences, at [email protected] or call 610-660-3131 if you have any questions regarding the application requirements or timeline.
This rigorous, one-year thesis program is designed to prepare students
for doctoral studies in marketing or related fields.
Curriculum for Master of Science in Food Marketing with Thesis
Backround courses-
FMK 5XX Overview of Food Marketing (1.5 credits) Can be waived for prior
Thesis Courses- 9 credits
FMK 793 Thesis I (3 credits)
FMK 794 Thesis II (3 credits)
FMK 795 Thesis III (3 credits)
Ethics: Exec MS/MBA Food Marketing weekend course (1.5 credit hours)
MGT 591 Business Ethics (1.5 credits)
Research Skills
Advanced Statistics Courses- 8 credits
MKT 614 International Marketing Research (3 credits)
MKT 617 Quantitative Methods for International Marketing Management (3 credits)
Food Marketing Clusters- 6 credits. All food marketing courses are two-day, intensive study courses.
At least one course must be selected from each cluster. (1.5 credit/course)
Marketing Strategy/Policy Cluster (choose one)
FMK 710 Problem Solving for Food Marketing Managers
FME 711 Food Marketing Management
FMK 712 How to Prepare and Use the Annual Marketing Plan
FMK 713 Food Marketing Strategy: A Warfare Approach
FMK 714 Strategy and Tactics of Food Pricing
FMK 715 Competitive Analysis
FMK 716 Turning Customer Service into Customer Delight
FMK 717 Ethnic Marketing
FMK 718 Creating and Measuring Customer Value
FMK 719 Private Label Sales and Marketing Strategies
FMK 720 Market Segmentation and Targeted Marketing
Market Research Cluster (choose one)
FMK 721 Qualitative Research Techniques in Food Marketing Research
FMK 722 Quantitative Research in Food Marketing
FMK 723 Food Advertising Research
FMK 724 Marketing Intelligence and Secondary Sources
FMK 725 Understanding the Food Customer and Consumer
FMK 725 New Product Planning
Food Retailing and Supply Chain Cluster (choose one)
FMK 751 Supply Chain Management
FMK 752 Category Management/Retail Partnerships
FMK 753 Trends in Food Retailing
FMK 754 Food Retailing Tour
Food Market Technology Cluster (choose one)
FMK 761 Food Technology and Packaging
FMK 762 Nutrition: Issues for Food Marketers
FMK 763 Food Marketing and Retail Technology
Elective courses- 7.5 credits minimum; Courses can be selected from list below or FMK clusters above. Each student may take up to three credits of independent study with the permission of the department chair.
Elective course options in International Marketing (MIM) (3 credits/course)
MIM 5205 Global Marketing Concepts
MIM 5215 Global Cultures and Consumers
MIM 5225 International Channel Management
MIM 5235 International Marketing Research
MIM 5245 Emerging Markets
MIM 5305 Global Marketing Communications
MIM 5315 Quantitative Methods for International Marketing Management
MIM 5325 International Product Development and Brand Management
Elective course options in Food Marketing (FMK) (1.5 credits/course)
FMK 731 How to Create Effective Food Advertising
FMK 732 Making Consumer Promotions More Effective
FMK 733 Making Trade Promotions More Effective
FMK 771 The Foodservice Industry
FMK 772 Foodservice Manufacturing and Distribution
FMK 773 On-Site and Commercial Foodservice
FMK 741 International Food Business
FMK 742 International Marketing: Emerging Markets
FMK 743 International Marketing: Developed Markets
FMK 781 Independent Study in Food Marketing
FMK 782 Independent Study in Food Marketing
FMK 783 Future Issues
