Merle Norman Cosmetics is a leading brand of premium skin care, foundations and color cosmetic products.
Merle Norman Cosmetics is one of the few companies that continues to manufacture almost all of its products and packaging in the USA and uphold its founding mission: provide quality products backed by a full satisfaction guarantee; offer a Makeover and encourage customers to “try before they buy;” and continue to give individuals the opportunity to have financial freedom with owning their own Studio.
The Merle Norman Way
Merle Norman Cosmetics has an enduring heritage of top quality products, an inviting Studio atmosphere and superior customer service. The company became successful by always putting the customer first. Merle Norman herself started this business by giving demonstrations to friends and family until she was able to open her first Studio in Ocean Park — a community in Santa Monica, CA — in 1931.
She had two philosophies that still hold true today:
1) Off Your Feet and On Your Seat
2) Try Before You Buy
Off Her Feet and On Her Seat
Think of your customer as a guest in your home. Pull out a chair and offer her a seat. This will relax your customer so she is more open to your conversation.
Have Her Try Before She Buys
Merle Norman’s selling method was to demonstrate the application and use of her products at no charge. She believed that if she could “get it on their faces,” the products would sell themselves. Every “free” customer would become a paying customer if they liked the results. Thus was born the famous “Try Before You Buy” slogan. Practice the Try Before You Buy sales strategy by offering the product demonstrations, complimentary makeovers and free facial services outlined in this book.
The Merle Norman Brand
Merle Norman Cosmetics is a brand women depend on for quality products. What began as Merle Norman’s “Three Steps to Beauty” in the ’30s is now a full range of innovative skin care and color cosmetics. A proud manufacturer of American-made products, the company thrives with its quality formulations. You’ll find detailed information on every product Merle Norman offers in this book. The products are organized into categories for easy reference. Each product page includes a product photo, a list of product benefits and features, and information on how to use and demonstrate each product.
