Our story, like so many good ones, starts with a dog. A very, very itchy dog. When our founders, Nadine Joli-Coeur and Biff Picone, adopted Callie (a chocolate lab) in 2001, she started to display classic allergy symptoms such as generalized itchiness, constant licking of paw pads and musty-smelling ears. The vet didn’t have good news — Callie was prescribed with shots every 3 months or her symptoms would re-appear and require even more shots.
This didn’t sit well with Nadine, who hated the thought of her sweet little rescue getting poked like a pincushion. She did a lot of research and to her surprise she found that other pet owners were having the same problem, but had discovered a solution: switching to all-natural pet food. Within a month of putting Callie on a natural diet, a switch flipped. All her symptoms were gone for good. Changing Callie’s food had literally changed her life. And, it changed Nadine’s too. She made it her personal mission to seek out great products and spread the news about natural and less processed foods to other pet owners, in hopes of helping other animals.
Nadine and Biff opened the first Natural Pawz location in 2005 at The Woodlands, Texas. Today, all their locations not only carry 100% natural pet food but also a wide variety of wellness products, treats, bedding, collars and leads. Plus, everything is sourced with the goal of offering the very best solutions for their customers. Nadine, still a big believer in research, makes sure every product they offer is thoroughly tested and vetted. And when you ask for help in a Natural Pawz store, you can trust that you’re getting an expert opinion. Our employees are extensively trained on all the products we offer, so they’re like walking encyclopedias of pet knowledge.
Fueled by customer demand, Natural Pawz has continued to grow. As a company that’s Texas born and bred, y’all know y’all will get the friendliest customer service around. We’re not just committed to getting to know our customers and their pets, we’re committed to our community too. For us, it’s about the personal touch. That’s why we’re proud to say that Natural Pawz continues to be honored on “Best Of” lists as one of the top pet stores in the state.
