O bag was founded in Padua Italy in 2009 by an innovative group of designers with a passion for creating colorful and quirky objects of desire. Their mission was to create a customizable product line that allows its customers to express themselves in a distinctive way.
Now the pioneering retailer that has built a following in the world’s most prestigious fashion capitals has come to the Boston area. Located at 75 Middlesex Turnpike, just off Route 128, O bag has made its home at the Burlington Mall, an upscale shopping mall in Burlington, Ma. In July 2016, O bag will open its flagship store at 128 Newbury St, in Boston’s celebrated Black Bay, where it will join a community of internationally-recognized retailers and trendy boutiques.
