Grow Your Revenue. We've Got the Seeds.
Successful attractions understand the importance of strong revenue growth. At the front gate (or ticket counter), there are two generally accepted ways to drive incremental revenue: 1) GET ’EM THROUGH THE LINE—it’s all about efficiency—more is more. 2) UPSELL, UPSELL, UPSELL—which means that after a guest asks for the standard product, we attempt to climb the ladder, asking “do you want to add…” questions and hoping they’ll say yes. What’s wrong with both of these approaches? Everything! The reality is that both these practices leave a tremendous amount of money on the table.
Another time-honored tradition is to prominently post pricing at the point of sale so that guests can make an informed decision before arriving at the window. Efficient, yes... but effective at driving incremental revenue? NO! When guests arrive at the ticket window, they reflexively spout off their order so that it can be quickly processed and they can be on their way. Sounds a lot like McDonalds, doesn’t it? Would you like fries with that?
Your guests deserve better. When we overwhelm them with too many options and then ask “how can I help you?”, we set the stage for a mediocre sales performance. Instead of engaging with guests on the benefits and value of our most premium product offerings, we put our guests in the drivers seat and then, we’re surprised when they choose the lowest common denominator—basic admission.
The BLOOM Growth Formula operates out of a different paradigm, starting with a comprehensive review of your admission products—this is where we help you to CHOOSE THE BEST SEEDS—packages, annual passes, memberships, and more. We work together to PREPARE THE TOPSOIL by aligning your sales environment with the crops you want to thrive. We work with your sales team to PLANT THE SEEDS, transforming them from simple ticket sellers to skilled Adventure Planners. As your seeds begin to grow, we teach you to TEND TO YOUR CROPS through individual development and coaching that rewards forward progress. Of course, for best results, you’ll need to NURTURE your team with recognition and reward. It is also important to note that from time to time, even the most bountiful gardens must be PRUNED.
When you follow the BLOOM Growth Formula, you’ll REAP YOUR REWARDS with happier guests, a stronger sales force, and positive revenue growth that makes your Bottom Line BLOOM!
We set the stage for great performance in the attractions and hospitality industry by identifying and sharing best practices, developing teams, rewarding forward progress, and growing strong revenue returns.
