Understand people, spark ideas.
primitivespark.com
Interactive design inspired by humans.
The name “Primitive Spark” illustrates our view that the most meaningful innovations emerge from an understanding of basic human needs. We use an anthropological approach to discover what people and businesses need from each other. First, we closely study digital media consumers to pinpoint their needs, desires and behaviors. Then, we thoughtfully engage real people in real world environments. Our precise observations yield creative and technical possibilities that spark truly inspiring interactive experiences.
