Over the past fifteen years, Rita Hazan has established herself as one of the most sought-after colorists in the world, recognized for setting beauty trends and helping to reinvent celebrities with fresh new looks.
Rita has created signature styles for such A-list talent as Jessica Simpson, Katy Perry, Jennifer Lopez, Beyonce, Christie Brinkley and Britney Spears, just to name a few.
Her expertise as a colorist lead Rita to create products for maintaining hair color between color treatments. Starting with the inspiration that women shouldn’t have to go out with roots again, Rita launched her Root Concealer in 2011 after spending four years testing and perfecting the formula. This temporary color touch up spray, which is currently available in five shades, was the first of its kind and offers women and men an easy, effective and quick solution to conceal their roots in seconds.
Rita has since expanded her color maintenance product family with the launch of Root Concealer for Highlighted Hair, aimed to help blondes cover up dark roots, and with the introduction of her revolutionary Foaming Gloss collection. The Foaming Glosses are professional quality formulas that are used at home between color treatments to maintain the integrity and shine of your hair color. Available in three variations, Tones Down Brassiness, Enhances Golden Tones, and Ultimate Shine, her new Foaming Gloss puts the shine back into hair while keeping colored hair looking like you just stepped out of the salon, all month long.
Root Concealer, Root Concealer for Highlighted Hair, Foaming Gloss
Root Concealers: Rita Hazan’s award winning Root Concealer collection covers grays and any root growth with a quick, easy, and effective spray. Available in five cover-all colors: Blonde, Dark Blonde, Red/Auburn, Light Brown, and Dark Brown/Black, this portable and affordable spray is the solution to flawless color in a flash. Simply spray Root Concealer in one, uninterrupted mist and watch your unwanted roots disappear! Safe and non-permanent, the Root Concealer collection is the perfect for a busy woman on-the-go.
Root Concealers for Highlighted Hair: An extension of her fan favorite Root Concealer, Rita Hazan’s Root Concealer for Highlighted Hair collection is expertly formulated to help cover up dark roots for blondes. The simple application and portable size make this new collection a real life saver for busy gals in need of a root rescue in between salon sessions.
Foaming Gloss: Rita’s clients always ask her what they can do to maintain their color all month long. Before she created this product, their only choice was to come back to the salon for a gloss; so, she created a gloss to add shine and help maintain the tone between color treatments. The unique formula maintains hair health and color vibrancy with a quick, easy, and light-weight foaming application. Available in three fabulous formulas: Tones Down Brassiness, Enhances Golden Tones, and Ultimate Shine, Rita Hazan offers is a luster-loving solution for any hair type. To use, simply deposit a small amount of color pigment onto damp hair, leave in for 3 to 5 minutes and rinse clean for an immediate boost in color and shine.
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