Seaview Square Mall was a shopping mall located in Ocean Township, in Monmouth County, New Jersey, United States. It has been repurposed as a power center and was renamed Seaview Square Shopping Center in 2012. The 856000sqft mall, located at the intersection of Route 35 and Route 66, was originally constructed in 1977 as an indoor mall. It faced stiff competition from the more upscale Monmouth Mall, located five miles (8 km) further north on Route 35. One of its four anchors never opened, and several smaller stores, and Stern's and Steinbach, two of its anchors, were victims of the then-indoor mall's then-state of decline.HistoryThe mall's past history can be traced back to the 1950s, when Sears relocated its downtown Asbury Park store to a more suburban site on Route 66 at the site of the present-day Neptune World Class Shoprite, just west of the Asbury Circle.Following the 1970 Asbury Park riots, many businesses left Asbury Park's downtown. Thus, planning for Seaview Square began at the site across the street from the Sears, behind a small cinema, which was later renamed the "Seaview Square Cinema" and absorbed as part of the mall's property. The site was originally a landfill from 1941 to 1975 and was considered a Superfund site by the United States Environmental Protection Agency (EPA) until 1991. The 856000sqft mall would be anchored by Steinbach at the west end, and a newer and much larger Sears at the other end, which also housed Sears' regional credit office. The mall also had room for about 150 stores and two extra anchors.
