"Everything you need to know about the markets by 7a.m. each morning, in 7 minutes or less"
The Sevens Report (7:00's Report) was created by Tom Essaye to combat the information overload financial professionals and self-directed investors face daily, and provide one document at 7:00am each morning that offers comprehensive coverage of all asset classes, yet is succinct and easy to read.
The Report is modeled after morning trading notes that are a staple of virtually every institutional trading desk in the world. Like these morning notes, the Sevens Report provides analysis only on what matters to the market – the idea is to be as comprehensive and concise as possible.
After spending time on both the institutional and retail sides of the financial industry, Mr. Essaye recognized that the marketplace was in need of a concise, affordable daily publication that, like a professional trader’s morning note, covers only what’s important in the markets, what it means, and most importantly provides actionable insight. It was from this realization, and many months of research and planning, that the Sevens Report was born.
