We’re a beverage distribution company in Southeast Ohio, focused on providing the best quality, service, and pricing for our customers every single day.
From 1992 to today, we’ve been servicing the southeastern Ohio area with the very best in beverage products. Originally operating as Miller Brands Southeast Ohio, we began by distributing Miller Brewing Company products and a variety of wines and non-alcoholic beverages to eight Ohio counties.
In 2010, under the leadership of owner Andrew F. Phillips, the company's size increased by acquiring Kerr Distributing of Athens, Ohio and Kerr Wholesale of Chillicothe, Ohio. The move was significant, increasing the company volume four times and the number of counties serviced to 18, creating a consolidated corporation named AFP Distributors, Inc. (dba) Southeast Beverage Company (SEB).
Today, we service 18 counties in southeastern Ohio (check out our territory map for details), with distribution rights for MillerCoors, Pabst, Diageo, Crown, and Heineken, plus a growing number of local craft breweries, wineries, and non-alcoholic products such as Red Bull, Nestle, Arizona, and Tradewinds. SBC employs over 60 people and services around 1,200 retail locations.
With a family-based succession plan in place, SBC is geared up for continued success—success that will be rooted in commitment to our mission statement, core values, strong management, and truly dedicated employees.
The mission of Southeast Beverage Company is to achieve our sales and profitability goals while providing:
1. Excellent service to our customers
2. Quality, brewery-fresh products to customers
3. A sense of satisfaction through pride in our jobs and our company’s accomplishments
4. Growth for our employees and our organization through our primary focus: the retail customer
We have a wide selection of beers (domestic, craft, import) cider, wine, non alcoholic beverages. Our quality products are produced by the finest breweries, wineries, and beverage manufacturers.
