The Masters in Branding program examines the relationship between design and strategy, and the power of design thinking.
During the year, students develop an understanding of diverse branding strategies, brand valuation, and brand development life cycle. We'll explore important themes in behavioral science and relevant cultural themes as they relate to branding. We'll investigate marketing challenges involved in creating and sustaining brands and gain an understanding of and experience with senior corporate management discourse.
The thesis is a critical part of the MPS in Branding that is developed and completed in the summer semester. Students will develop their thesis, formulating and developing the central idea that will become their thesis, and will consider appropriate strategies for the research, form, presentation and distribution of their ideas. The thesis class will provide students the opportunity to meet as a group and with a faculty member to discuss issues related to the development of their theses, as well as review portions of each other's work. Students should emerge from this process with a significant body of work.
• Gain a broad understanding of branding topics taught in leading MBA programs
• Develop an understanding of diverse business strategies
• Critically evaluate brand, business, marketing and design strategy
• Create frameworks to guide brand, design and business development
• Gain an understanding of brand valuation
• Gain an understanding of the brand development lifecycle
• Investigate marketing challenges involved in creating and sustaining brands
• Gain an understanding of important themes in behavioral science
• Gain an understanding of relevant cultural themes as they relate to branding
• Master the intellectual link between leadership and creativity
• Gain an understanding of and experience with c-level discourse
The first ever Masters Degree in Branding
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