Tail Wag Media is a “best of breed” agency that specializes in Pet Wellness & Pet Lifestyle PR & Marketing
The agency was founded by pet marketing/PR veteran John Eccleston. The goal is to bring pet owners the knowledge and know-how they need to ensure the wellness of their pets and how they could fully enjoy the pet lifestyle. Our job is to ensure our clients’ products and services are always top of mind with pet owners and promote purchase.
We handle all sizes of clients, from the Toy Poodle size to the Great Dane size, and in between. Tail Wag Media works with entrepreneurs – new pups, and old line brands, to keep them active and healthy.
Our Branding expertise is a pet product’s best friend. Naming, developing, grooming – these are our specialties. We utilize our three decades of pet experience and expertise to best position your brand for growth and see that it returns the revenues you desire.
Our Bark & Wag
One thing is certain with Tail Wag Media: we bark very loudly about our clients’ products and/or services! But our barking is very controlled and tempered to the right audience to elicit the desired response.
We don’t just want our target audiences to “bite” on our clients’ product information, we want them to chew on it, take it home and come back begging for more.
Tail Wag Media principals hail from the media and PR/Marketing side-- with decades of experience placing product stories. Because of that the media, including new media and bloggers, know our bark and respond to it. We travel in the right packs and what we wag gets noticed.
Our Tricks
Public Relations: press material and collateral writing. Media relations, placement and management local, regional, national and international. Media preparation and training.
Social Media: Facebook, YouTube, Twitter, LinkedIn, FourSquare, websites, bloggers and many emerging social media platforms.
Cause Marketing: aligning your product or services with causes that are meaningful to your audiences and provides a differentiator for purchasing.
Special Pet Writing & Editorial: bylined articles and editorial/advertorial pieces, web copy, blogs, books, magazines, and product and label literature.
Professional Communications: marketing communications to reach and influence veterinarians and technicians.
Crisis Communications: manage media and customer communications in crisis situations such as product recalls, lawsuits and product tampering.
Branding: naming, logo design, brand development, positioning and messaging.
Sales Promotion: trade and consumer. Sweepstakes, games, incentives, gift with purchase, trial and sampling, event marketing, online.
Marketing & Sales Support: strategy and plans, design and execution. Trade show program maximization.
Advertising: local/national trade and consumer TV/cable, radio, print & Web. Creative, copywriting, production and media.
Digital Marketing: PR and promotions, Web banners, Web sites, social media, bloggers, database, and search engine optimization, DOOH, GEO-tagging, mobile and third-screen shopper marketing.
Graphic Design: logos, printed collateral & electronic, packaging, POS.
Business Growth Consulting: strategic plans, business plans, go-to-market plans, sales strategies, distribution strategies and product development.
