The Tennessee Brewery building stands at the intersection of Butler and Tennessee streets in Memphis, Tennessee. It is directly on the bluff overlooking the Mississippi River. The building once housed the Tennessee Brewing Company, a leader in early brewery production.HistoryThe brewery was originally organized in 1877 by G.H. Herbers as "The Memphis Brewing Company". In 1885, it was bought by J. W. Schorr, Casper Koehler, and associates, and soon became one of the largest breweries of the era.The first beer marketed from the brewery was a Pilsener. Like many other brands of the time, the beers were not usually named. Instead, the type or style of the beer was used as the name, along with the name of the brewery. They also produced several other beer styles. An ad from 1890 lists their styles as Pilsener, Export, Budweiser, Tennessee Pale, and Bavarian. Later, two new brands called Columbian Extra Pale and Erlanger were also produced, before prohibition shut down operations.At one point, more than 1500 workers worked at the brewery. By 1903, production was up to 250,000 barrels per year making it the largest brewery in the south. Prohibition shut down operations, however after prohibition ended, the plant was reopened by J. W.'s son, John Schorr. Very rapidly, they got back up to production speed, and the best known and leading beer sold in Memphis for many years was "Goldcrest". After 1938 the beer was named "Goldcrest 51", to honor more than 51 years in the brewing business.
