The Grove at Shrewsbury is an upscale lifestyle center located on Route 35 in Shrewsbury, New Jersey, 1mi south of downtown Red Bank. The center opened in 1988 and has a gross leasable area of 150000sqft. A lifestyle center is a shopping center or mixed-used commercial development that combines the traditional retail functions of a shopping mall but with leisure amenities oriented towards upscale consumers. The Grove at Shrewsbury was developed and is managed by Metrovation.The center contains 40 stores and is anchored by Brooks Brothers, Anthropologie, Williams-Sonoma, J. Crew and Banana Republic.HistoryThe Grove at Shrewsbury, New Jersey's first lifestyle center, opened in 1988. In the late 80s, the lifestyle center was a new idea in retail. It requires less land than a regional shopping center, produces higher per square foot sales than many shopping centers and is thought of as being more convenient and accessible to shoppers due to its smaller size. The Grove fits all these qualities and further attracted retailers to its property due to its lush, well-kept gardens, brick walkways, comfortable seating areas, community events and individual storefronts. The primary anchor in the early years of The Grove was Epstein's, a regional New Jersey Department store. Epstein's would later close and Sealfon's, another upscale, regional New Jersey Department store opened in its place. That store also went out of business. The space was eventually subdivided and in its place opened a flagship Brooks Brothers and Anthropologie, Monmouth County's first. The Grove at Shrewsbury continues to be a dominant player in the Monmouth County retail landscape and its success has inspired many more lifestyle centers to be built within New Jersey.
"Shopping Center in Shrewsbury, NJ."
