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Creator Lyndsay Senerchia has an instinct and ability to craft homespun apparel that feel as welcoming as the brand she has built.
Raised on the coast of central New Jersey, Lyndsay went on to travel the world through her studies and volunteer work. It was in middle America, however, where she gained inspiration for her designs. Patterns and elements that are sophisticatedly simple yet rich in comfort linked with Lyndsay's way of thinking. "There's a luxury in the heart of America; it's understated and appealing. This feeling of familiarity -- it's palpable -- and it's exactly what I hoped to instill in my merchandise."
In 2011, Lyndsay became employed by the world renowned Bloomingdales, serving as a stylist. There she worked with art directors, photographers, models, and specific fashion houses to create a vision that communicated both a sense of beauty and authenticity.
Just one year later, she was promoted to studio coordinator at Bloomingdales, running their still-life operation in Midtown East Manhattan. And as of March 2014, Lyndsay's been working as the Photo Producer at the Bloomingdales' headquarters studio.
This brand is available to everyone -- women, men, children, newborns. Above all else, The Seam Design has an ease. It's a sincere make, one that is connected to the roots of family, community, and naturalness. It harps on an enthusiastic pursuit for a way of life.
