TrueKeratin Eco-Lux Hair Care
Only natural and certified organic ingredients are used in the haircare products we provide. The fruits, herbs, oils, and keratin used have been carefully sourced from trusted, certified suppliers who are opposed to animal testing and who share our ethics concerning the environment.
A rapidly growing leader in the beauty industry, TrueKeratin Inc. markets more than 11 different haircare products world wide. Selling its products exclusively at authorized hair salons and distributors. Luz De Armas, a celebrated business woman with over 25 years of experience in the beauty industry, and Karla Montenegro, who holds a bachelors degree in finance and strong marketing skills, founded TrueKeratin Inc. in 2009. Together they have shaped their entrepreneurial creation into a market winner, succeeding through their strong beliefs in honesty, integrity and Keratin Treatment varieties.
TrueKeratin Inc ships its haircare products to distributors who deliver the merchandise to hair salons where consumers purchase the company's products. The bottles are all packaged in a stylish and unique bottle design with its colorful featured fruit in the front. The company’s firm approach of distributor-to-salon-to-consumer has kept the company brand highly valued, and extensively sought after.
We are grounded in our mission to staying TRUE to our foundation and followers. We share every ingredient, its purpose, and its source at our website www.true-keratin.com
Four customized treatments to meet your specific needs:
True Zero 0% Keratin Treatment
Acai Berry Keratin Treatment
Mandarin Keratin Treatment
Choco Keratin Treatment
Grapefruit Clarifying Shampoo Pre-Treatment
BIOCARE
Bio-Shampoo
Bio-Conditioner
MOROCCAN MIRACLE
MM Hydrating Shampoo
MM Hydrating Conditioner
Moroccan Miracle Hair Serum
Moroccan Miracle Hair Mist
Moroccan Miracle Leave in Creme
SuperSleek+
Super Sleek + Pre-Treatment Spray
Super Sleek + Post Treatment Masque
Summertime
Rejuvenating Shampoo
Rejuvenating Mask
UV Mist Protection
Water Immersion Protection
Creation Control - Molding Cream