The Victory Theatre is a theater in Holyoke, Massachusetts. It was built in 1920 by the Goldstein Brothers Amusement Company. The architecture is in the Art Deco style and is considered the last of its type between Boston and Albany.Samuel and Nathan Goldstein of Western Massachusetts Theatres Incorporated were early pioneers in the movie business, having started in the first decade of the 20th century operating what were then known as “nickelodeons” which were storefront movie houses. Along with The Broadway Theatre in Springfield, the Victory represented their expansion into the “major leagues” as they rode the crest of the wave of the movies’ exploding popularity at the end of World War I. The Victory’s name itself is a reference to the Allied Victory in the World War the year before on November 11, 1918. The Eagle Medallion at the center of the proscenium ties it all together.In the 1920s these grand theatres were known as “presentation houses” and offered a combined bill of a silent film and a stage show on the same program and for a single admission price. The performances were often presented on a “continuous show” basis. The Victory Symphony Orchestra provided accompaniment for the film and music for the live show as well. The Grand Organ often substituted for the orchestra during matinee performances. The relatively shallow depth of the Victory’s stage suggests that it was designed for “vaudeville” type acts presented along with a film, rather than fully mounted stage productions. The arrival of “talking pictures” in the late 1920s resulted in the eventual elimination of the live portion of the program.The theater suffered fire damage in 1942.
