As seen in New York magazine's Best Of issue 2015! The cutest, trendiest children's clothing 0-14, in Scarsdale. And visit our web site - now sold online!
Wyatt Lily
About the Store
Rachel’s proudest achievement is her daughter, Wyatt Lily, born in May of 2012. Rachel’s love of fashion collided with the need to dress her baby in practical and functional clothes. This led her to believe there was a market for a store in which stylish but comfortable children’s clothing could be found, as well as unique gifts that few seemed to carry. That, coupled with her desire to have more time with Wyatt, led her to create Wyatt Lily NYC. The store carries fun, whimsical fashion for boys and girls, ages newborn to 14 years old.
Rachel Uchitel
About the Founder and Owner
Rachel has over 15 years of experience in the fields of public relations, customer service, hospitality, and business operations. Her early career in television production at Bloomberg News honed her ability to juggle multiple tasks, and to create and fine tune the look and feel of her product to appeal to her target audience.
Her marketing and customer service expertise was enhanced by her 6 years in the hospitality business during which time she oversaw all marketing and customer operations for several restaurants and nightclubs in New York and Las Vegas, creating and maintaining relationships with some of the most powerful people in the business and entertainment world, and developing outreach programs to attract new business clientele. While at Tao, Las Vegas, the club was voted the #1 Nightclub in the World and listed as one of the top grossing restaurants in the nation.
More recently, as a writer and pop culture commentator, Rachel has been a guest on many networks including Headline News, CNN and NBC, and has written mommy blogs for multiple websites as a contributor.
Five things you probably do not know about Rachel:
• She has two dogs named Rudy Giuliani and Ozzy Osborne that she has had since 2001.
• She was an intern for Gerry Spence Live and The Al Roker Show on CNBC during college.
• She was born in Anchorage, Alaska, where her parents launched a cable television business.
• Her favorite movie is Woody Allen’s Manhattan Murder Mystery.
• She has a Master’s Certificate in Forensic Investigation, graduating top of her class in 2011.
