There are currently 19 successful shops trading as Delicious Fish and Chips of which 11 stores are company owned.
There are currently 19 successful shops trading as Delicious Fish and Chips of which 11 stores are company owned.
Albert Botes is the sole director of Delicious Franchising (Pty) Ltd.
Prior to Albert owning Fish and Chips stores he specialized for 15 years in retail leasing and therefore he prides himself that he has good relationships with Landlords in South Africa which now creates opportunities for the brand to grow. With the property experience that he gained he developed a good “gut feel” of whether a site is suitable for Fish and Chips or not. In the past 5 years he never had to close a single shop.
Albert owned 10 existing Fish and Chips stores and in October 2014 the new concept Delicious Fish and Chips was born and all his stores were converted to "Delicious Fish and Chips" .
Albert spent considerable time and money to design the new look and feel of Delicious Fish and Chips and appointed professional people (external and internal architects and designers) to “fine tune” the look and feel of Delicious Fish and Chips stores as our concept is about having a unique , clean and exciting look and feel and always be associated with value for money as well as quality .
In October 2014 Albert set up a Distribution Centre (DC) in Centurion which provides all the Delicious Fish and Chips stores (in Gauteng, Limpopo and Mpumalanga) with the best quality products including fish, sausages, packaging, oil, cleaning products, sauces, spices, batter mix etc. at very competitive rates.
All products must be bought from the DC which buys in bulk and can provide the stores with the products at very competitive rates .
This saves franchisees an enormous amount of time and money and makes it easy for franchisees to control stock in their stores.
In January 2015 we started franchising and we now have 8 franchised Delicious Fish and Chips shops.
The ideal size for a new store is 80 – 100 m² with an outside seating area of 20 – 30 m² as 25 - 30 % of our customers prefer to eat at the shop.
Albert’s vision is to assist existing franchisees to grow and to have more than one successful store and therefore the group is growing slowly , but selectively.
Existing Fish and Chips stores that want to convert to Delicious Fish and Chips can also be accommodated. Should franchisees consider to convert their existing shops to Delicious Fish & Chips we will assist them to convert the look and feel of their shops in phases.
