Pure Fishing is dedicated to providing you with top quality fishing products. We stock only the best gear and motivate the most successful fisherman.
Equipping South Africa’s best fisherman
Pure Fishing is a leading national supplier of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Owner® Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®.
Pure Fishing South Africa. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation.
