Real Estate/ selling and letting residential property
Our family history may be very much like your own - alive with change and transformation, but consistently resonating the values and culture which give us our identity.
Our Chairman, Bill Rawson, entered the property industry in 1971 at the age of 21. After three years he became a partner in the business that employed him, which at such a young age was not only a great challenge, but a significant accomplishment. In 1978, at the age of 29, he established his own agency and four years later he began to challenge other players in the market place, operating from a modest 40m2 office in Claremont, Cape Town.
This was the beginning of "Bill Rawson Estates". From this small office, Bill Rawson employed and managed a team of 25 estate agents and insisted on their continuous training through courses that he designed and conducted personally.
With a commitment to service excellence through training and an emphasis on business ethics, Bill Rawson went about building his agency into a multi-branch organisation. In 1998, after sixteen years of solid growth, he launched the franchise group under the "Rawson Properties" brand.
Today the Rawson brand is a forerunner in the South African property industry and comprises some 140 franchises nationwide.
Our business is to help people buy and sell property.
In doing this, we put our heart into their homes: we deal in homes, not houses. This is a people-oriented business and we appreciate that our clients are dealing in dreams. They are investing in lifestyles: we are sensitively aware of this and realise that buying a home is one of the most important transactions in any person's life.
We recognise that our success is dependent on how well we meet our responsibilities to our two groups of clients, namely buyers and sellers.
We strive to provide a professional and friendly service to all our clients. We are committed to honesty and integrity in all our negotiations, endeavouring to ensure that the seller gets a fair price for his home, and that the buyer makes a wise investment.
Our goal is to ensure steady growth, based on dynamic and progressive management and an exuberant team who are excited and enthusiastic about property and people.
We feel a deep personal responsibility to our staff. We seek to create and maintain an environment where everyone is given the opportunity to develop to his or her maximum potential. We expect to reward them commensurately with their contribution to the success of the company.
We believe in the free enterprise system and feel an incumbent responsibility to ensure that our business operates at a reasonable profit. Profit provides opportunity for growth and job security and is of benefit to the country as a whole.
The right property for the right buyer/ tenant and vice versa
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