The Brand Surgeon is a Qualitative Market Research Company. We organise paid market research groups for new and upcoming products or services.
The Brand Surgeon is a Qualitative Market Research Company which was started in South Africa 8 years ago. What do we do? Well, it costs Companies millions of Rands to launch new advertising, products, concepts and packaging… so they do research amongst their target consumers to check out their ideas first. That’s where you come in.
My clients will send me a brief asking me to find (for example) ten “25-45yr old females who use Shampoo X most often” or eight “20-50yr old Males earning over R10 000 a month who bought or intend to buy a new car in the next 6 months” or twelve “16-21yr olds who bank with Bank A or B”. We will then go to our database (of over 4000 people) and find if your details fit the brief (in terms of age, gender etc) and if they do, we’ll email you asking which Shampoo, Car or Bank you use. If you use the brand(s) we are looking for, we will call you to take you through a questionnaire to ensure you actually do qualify for the group. The Market Research groups are usually about 2 hours long (usually evenings but scholars and students are often in the day time / holidays) and are mostly in Bryanston & Craighall Park. You usually get paid between R250 and R500 for your time (depends what time it is, if there is homework, what kind of people we need etc). I have had the odd really great group like the University Students who recently got Nokia X6’s valued at R5400 (but that was a once off and is unusual).
The groups cost the clients tens of thousands (just paying 10 consumers can cost R5000, plus the venue, group leader / moderator, snacks and drinks), so if you know you are not the most reliable person, this is NOT for you! The groups are usually interesting and you get to meet new people and everyone who has done a group for us is always keen to do others.
You can only attend about 2 groups a year, but it is GREAT fun and good pocket money. We have over 4000 people on our database, but send about 200 people to groups each month, so we are always looking for new people. It is free to join and the more information you can give us, the more accurately we can target you when you fit the profile clients ask for.
Hope we can help you make some spare cash soon!
Warm regards
P.S. To read what some respondents who have been to groups have to say follow our page or goto our website.
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"We are a Market Research Consultancyspecializing in finding & talking to consumers/businessesWe have been a leading full-service market research consultancy for more than 20 years. Our team brings research opportunities to respondents via different approaches. We invite respondents to take part in online surveys, interviews, focus groups, product testing, mystery shops, and everything in between.We love connecting our clients to their market / consumers / users. Often our clients have been surprised, delighted, and sometimes shocked by what their consumers tell them. The insights and findings we provide, shape and influence key business decisions."Reviews, get directions and information The Brand Surgeon JHB.
