YSWARA produces & retails extraordinary African teas and teatime accessories created with ingredients and narratives from Africa.
YSWARA was launched in December 2012 by Swaady Martin as a way to reverse the African Commodity Trap by creating a Socially-responsible Brand Processing locally African Raw Commodities into High-value Products
Distributed Globally.
The Alchemy of YSWARA is the blend of an African essence, a contemporary aesthetic and an international distribution. The brand embodies a sophisticated contemporary and urban Africa.
Our mission is to transform African teas locally and make African teas a prestige product by educating customers on the quality & benefits of African teas,
creating a total “experience” not just the drink* (*introducing them to African tea rituals, offering African-made tea paraphernalia)
Gourmet Teas & Herbal Teas, Teatime Accessories
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