Circe

Story

Jennifer Smith and Laura Lee Boone opened Circe Boutique in the spring of 2003 with the goal of bringing more unique, contemporary women’s fashion to Louisville, Kentucky. “Circe” is a southern slang term for a special gift or treat, and we believe that each item hand-chosen by our buyers offers just that: a gift or a treat that will be a unique addition to your wardrobe and a favorite in your closet. We pride ourselves on staying ahead of the trends and presenting them in a way that is approachable for everyday life.

In the Fall of 2013, Circe expanded to include our menswear concept, SWAG: Southern Wear and Goods. Aimed at outfitting the southern gentleman, the selection at SWAG will have him looking sharp from the poolside to the boardroom and anything in between. And with our Southern Goods, you can have your home looking just as distinctive with our unique gifts and home goods. We have the perfect gift for any occasion, even if it’s just a little something for yourself!

With two concepts now under one roof, Circe + SWAG: Southern Wear and Goods will help you outfit the entire family. Our classic yet fashion forward lines make us a lifestyle store that truly offers something for everyone. From casual wear to best dressed, we enjoy helping customers look and feel their best. So stop in and treat yourself to a Circe or some SWAG!

Contemporary Brands:

ALC
Tibi
Alexis
Theory
Mother Denim
Veronica Beard
Citizens of Humanity
Jerome Dreyfuss
Alberto Fermani
Ulla Johnson
Rebecca Taylor
Love Shack Fancy
Chan Luu
Lizzie Fortunato
Mignonne Gavigan

Menswear:
Barbour
Ledbury
Southern Tide
Vineyard Vines
Johnnie-O
Collared Greens
Citizens of Humanity
Patagonia
Filson
The Normal Brand

Beauty:
By Terry
Lipstick Queen
Jouer
Becca
Mario Badescu
Herbivore
Malin + Goetz
Kevin Aucoin