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Reviews, get directions and contact details for The Fish Factory

The Fish Factory
"We are a family owed .. one location .. local business that simply put our customers at the top of our day.. We opened in 1986 and direct import 100’s of thousands of fish in a year. Live plants.. corals, super rare fish hard to find species.. all in a 4500 square foot beautiful clean shop.. stop in and remember. “If it swims we sell it”"
Address: 9218 W Oklahoma Ave , Milwaukee 53227, WI, US
Phone: (414) 546-2201
State: WI
City: Milwaukee
Zip Code: 53227


opening hours

Monday: 10:00-21:00
Tuesday: 10:00-21:00
Wednesday: 10:00-21:00
Thursday: 10:00-21:00
Friday: 10:00-21:00
Saturday: 10:00-19:00
Sunday: 12:00-18:00


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Reviews
One of the best aquatic stores in the state. I have shopped here for the last 25 years. Notable is their fish tank moving service. Worth every penny. Adore the staff. They were invaluable when my 30 yr old 75 gallon sprung a leak.
Great place! Steve and Tyler are superb and very knowledgeable, been doing business with them for years. They're growing the business with all kinds of fun things - Definitely worth a stop in and see what is new- they have some awesome set ups and a great space. We love our 2 tanks and won't go anywhere else to stock them.
The service is outstanding and they take excellent care of their fish. It can be a bit pricey compared to others but when purchasing live fish, totally worth it, because they take good care of them. However, their "deals" are awful. They have this one deal where the packers score on Sunday is SUPPOSEDLY your percent off on fish on Monday. Unless you're a 5 star member... In that case, you pay a yearly membership fee to get fish a couple dollars cheaper than normal price. And when the Packer deal rolls around you only get half of the score as a percentage off. So like today, should've been 27% off, got told it'd only be 14% off. Which is MORE than it is for a nonmembers full price with the 27% off. Asked if I could just be charged as a nonmember then and get the 27% off and was told no.
Bought fish and they died within 24 hours so I brought them back along with a water sample that they said was perfect and was given in store credit replaced the fish with the same ones I had and they died within two days. Will never go here again. I should also add I saw someone else going in with dead fish as I was leaving
I love this fish store!! I drove over an hour just to come here and was not disappointed. The owner helped me with all my needs and suggested many different products to make my new 125 gallon tank look gorgeous!! I will be back!
Looking for beautiful healthy fish and supplies? Look no further. As of today I have vowed to NEVER shop anywhere else for my aquarium needs. Friendly & knowledgeable staff, amazing fish and the new European style fish room is gonna be off the hook! The owner told me today they will even have coffee back there! The US needs more fish stores like this! Hands down the absolute BEST!!!
Very helpful staff. Jason helped lay out some filter replacement options for my tank. Fish imported from well sourced suppliers. Will definitely be back!
I did want a tank but not to big so the guys helped me out and I got a 10 gallon tank I will post a picture of it the place is getting renovated a little on the inside to expand but there is a huge selection of fish to choose from as I walked in they were cleaning the tanks on the inside glass the place was clean and organized and both were friendly thanks for helping me find the right fish tank I'll be back for the fish I'm just giving it a few days to set up and run
I had to surrender my fish friends and this place gladly took them when I walked through the doors bawling. They are very friendly and helpful. If I was staying in the area I would stock my tank with their fish.
Very helpful and intelligent staff. Their stock is all high quality and they put a lot of work into making sure what you take home will last. Their Packer Monday deal is also fantastic because it gives me another reason to cheer every time they score! Parking is not ideal but don't let that discourage you because this place is absolutely worth a visit. Don't be surprised if they refuse to sell you fish though if they seem your tank is not ready for fish. This is not a bad thing. They care so much about your fishkeeping experience that they choose to ensure that you are ready for fish before making a sale.
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