Product Development, Innovation, Brand Strategy, Creative Marketing services for the beauty industry.
BeautyEdge, LLC is an innovative product development consulting company that delivers the expertise and the "edge" to create specialized beauty products and brands from concept to market. The power of technology and intrigue is the platform that makes BeautyEdge innovative.
Cherie Buziak, cosmetic marketing product developer, licensed aesthetician, and publisher, has over two decades of beauty industry experience. In 2006, she launched BeautyEdge LLC
In 2007, Cherie launched OnTheEdge, an electronic beauty publication that reviews niche industry conferences, evolving technologies, service treatments, and beauty product introductions.
Cherie’s beauty industry history includes product innovation and business development projects at Coty, Paris Presents, Bath and Body Works, Noxzema, Rx for Brown Skin, Omni Aesthetics, and Avon, among others.
She is an active member of CEW, NYSCC, has authored numerous articles, and is a dynamic and informed beauty industry speaker.
THE EDGE FOR SUCCESS
BeautyEdge gives your cosmetic product or brand the marketing and technology edge it needs to sell well. New products are created with a compelling positioning, innovative technology and are supported with fact sheets, and newsworthy materials for training and PR.
Services:
Trend / Lifestyle / Category Review
Competitive Category Overview
Compose Concepts
Recommend Product / sku line-up
Recommend Benchmarks (texture, color, fragrance)
Provide source for innovative technology or high performance ingredients
Develop marketing story
Develop Desired / Expected Claims List
Aesthetic product development
Compose Fact Sheet
Create story boards
Provide direction for package design
Manage development process and timeline
Attend photo shoots
