The club intended to be comfortable enough, friendly enough, and helpful enough that even people who only exercise once in a Blue Moon can fit in.
Blue Moon Fitness was created to serve the average American by helping improve the quality and quantity of their lives. As of this writing, two-thirds of Americans are overweight and one-third of us are obese. Only 15% belong to a health club. Statistics indicate that about 90% of our health care costs are from lifestyle related problems. This means the average American is overweight, headed for obesity and a myriad of other problems because of lifestyle choices, and 85% of us don’t belong to a health club.
We’re not here to scold or shame anyone for their lifestyle choices; we’re here to provide simple solutions that make sense. Blue Moon Fitness wants to help by welcoming those people who know they need to exercise but may not have felt welcome in a health club. We know we cannot reach all of the people who are not members of a club, but we also recognize that many people have yearned for a place where they know they are welcome. We will be that place for many.
