ECO was conceived by MODO’s founder, Alessandro Lanaro. His idea was to create the first eyewear brand with sustainability and social responsibility as its main commitments.
ECO is the only eyewear brand made of 95% recycled content (our Recycled Collection) or 63% biobased material (our Biobased collection) – plus, a tree is planted for every frame sold. We empower customers to reuse ECO’s packaging and donate their unwanted eyewear to people in need, which provides the gift of sight to 314 million adults and children worldwide. ECO’s mission has become a game-changer in the industry.
“Adding sustainability and social responsibility to a great collection like ECO was certainly a winning combination. We are humbled by the reception in the marketplace and we are proud of our achievements, notably planting one million trees in Cameroon! There is a great journey in front of us and we are committed to keep on going!” – Alessandro Lanaro, CEO MODO
Providing a sustainable product without sacrifice in price, quality or style.
Purchasing an ECO frame isn’t just a fashion decision – it’s a commitment to giving back to both the environment and its inhabitants. Our frames are made from 63% biobased or 95% recycled materials, and we’re the only eyewear brand with UL’s Environmental Claims Validation. When you purchase ECO, you’re making a lasting contribution to a better, more sustainable world!
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