Welcome to the official page for I.C.O.N. hair products worldwide.
Welcome to the official fan page for I.C.O.N. hair products worldwide.
Philosophy: We focus on the people, the hair and the inherent beauty in the world. Our laboratory uses only the most ecologically sound ingredients locked inside the most technologically advanced science.
GREEN FORMULAS-- What’s good for you is good for all of us.
GREEN OUTLOOK-- We will continue to embrace ecological living and formulating. It’s our responsibility as citizens of the planet.
It´s simple. Renewable resources, harnessed as the ecology of raw ingredients fused with advances in technology to create the art of the possible.
This is EcoTECH and it is the foundation of each formulation.
It began in 2002 as a vision. Two industry experts, Chiara Scudieri & Jorge Rubin, from different cultures and continents, joining together to form one forward-thinking company. It continues as a multi-dimensional commitment to green technology, liquid fashion and determined energy for all things beauty.
The I.C.O.N. Team is people passionate about their work and our company. They are talented individuals who are willing to reinvent themselves when necessary, to be able to give the best of themselves. They are a team always willing to learn new concepts; always ready to outdo themselves.
I.C.O.N. has always been a company that has taken education and training very seriously, thus having an important structure and a great international team.
I.C.O.N. has an international education team willing to learn, share and teach new concepts. We share our skills, techniques and knowledge all over the world.
REGIMEDIES: Our Regimedies products are as good for the inside as they are for the outside. Shampoos are sulfate-free, conditioners and treatments are filled with anti-agers, our A.C.E. of vitamins and all are color-safe. Our regimedies combine a shampoo, conditioner and treatment to take hair to a new dimension repairing and preparing it for style.
MIXOLOGY: A prescribed blend of touch and treatment; because every hair needs a personalized treatment! MIXOLOGY entails the deepest knowledge of ingredients and benefits that enrich and treat the hair, especially its mixture: which products are mixed, why, how... in order to achieve the exact feeling, texture and benefits that your hair may need.
LIQUID FASHION: Design entails beautiful hair beautifully styled. Utilizing the smart technology inside our EcoTech formulations I.C.O.N. works to truly give each client a new or consistent identity. Because at the end of the day, identity is what defines style. I.C.O.N’s liquid tools can be cocktailed or used alone to create new dimensions that we call “Liquid Fashion.”
INDIA: India from I.C.O.N. captures the essence of health and tranquility inside a product line that incorporates ancient practices with the restorative oils of Moringa and Argan. The women of India use these oils to heal. I.C.O.N. uses them for hair-yurvedic benefits to transform hair from dull & lifeless to silky, manageable and full of shine with an Amber fragrance.
CURE: All hair has texture. Some is fine, some is curly; some is wavy, some is straight. Hair can be erratic. It can be thick and unruly or heavy and controlled. It can be texture you love or texture you’d like to tame. With Cure by Chiara, you can change the balance of texture by smoothing and softening textures that are wild, encouraging body in textures that are fine and flat. Regardless of your texture, Cure will help you meet the challenge, influencing the texture you have, re-imagining it to be the texture you want. It doesn’t change texture permanently, but it can alter it temporarily, giving you the ability to be who you want to be, any time you choose. With hair you love.
Cure your texture. Enhance your being. Because you can.
MR. A: Who is the Modern Man…He is no longer considered just metrosexual, he has taken back the role of the Alpha Male with a modern twist. He incorporates the spirituality of the metrosexual and fuses it with the Alpha role. This modern man has returned to the barbershop. He now has the art of facial hair; he is groomed. He considers himself the perfect gentleman. Inspired by the barbershop concept we created a specialty line; male products, products that were used in barbershops to achieve looks that would give them a gentlemen style.
This inspiration was born form Alfredo barbershops where gentlemen would go to get a perfect shave or a coiffed cut and style. Alfredo was Jorge Rubin’s father, he introduced Jorge to the art of barbering, Mr. A is a tribute not only to men but also to Señor Alfredo that was a true barber with a gentlemen touch. Utilizing classic products with today’s unique ingredients, Mr. A will deliver what trending men are looking to become.
STAINED GLASS: Imagine… translucence. Glasses of blonde, gold, orange, red, purple, chocolate and even clear. Imagine… transparency. Glasses stained in exquisite shades of highly reflective, prismatic color. This is color as imagined by Stained Glass. Deposit only, pigment dense, peroxide/ammonia-free shades. Seal in shine, lock down color. Take your breath away in 13 shades.
ECOTECH COLOR: EcoTech Color offers the next wave in permanent oxidation hair color cream from I.C.O.N. free of ammonia and paraphenylenediamine (PPD).
EcoTech Color is the ultimate synthesis of Ecology and Technology. It is formulated with specially selected raw materials homogenized with the active principles of nourishing earth-born extracts such as Chamomile, Sunflower, Olive, Salvia, Ginkgo Biloba, Panthenol or Aloe Vera.
